Seismic surface waves can be measured by deploying an array of seismometers on the surface of the earth. The goal of such measurement surveys is, usually, to estimate the velocity of propagation and the direction of arrival of the seismic waves. In this paper, we address the issue of sensor placement for the analysis of seismic surface waves from ambient vibration wavefields. First, we explain in detail how the array geometry affects the mean-squared estimation error (MSEE) of parameters of interest, such as the velocity and direction of propagation, both at low and high signal-to-noise ratios (SNRs). Second, we propose a cost function suitable for the design of the array geometry with particular focus on the estimation of the wavenumber of both Love and Rayleigh waves. Third, we present and compare several computational approaches to minimize the proposed cost function. Numerical experiments verify the effectiveness of our cost function and resulting array geometry designs, leading to greatly improved estimation performance in comparison to arbitrary array geometries, both at low and high SNR levels.